Blog

Marketing notes from the hive.

Playbooks, breakdowns, and field reports from founders shipping with BeeMad. New posts every week.

ICPFeatured Article

How to write an ICP that actually finds customers

Three checks every ICP should survive before you build a single campaign. Skip the generic demographics and find where attention actually pools.

5 min readComing soon

Playbook Under Review

Drafting marketing framework insights from client analysis runs.

Channels

The channel-picking playbook for pre-revenue founders

Skip the noise. Pick the two channels where your buyer actually hangs out and master them.

6 min readComing soon
Content

Why your content calendar is empty (and how to fix it this week)

A simple weekly rhythm that produces posts you'd actually click on without burnout.

4 min readComing soon
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